ToyShades® is a design-led eyewear brand creating exciting sunglasses aimed at both men & women.

We love it when we can bring you membership TREATS!

BAPN members can now get a delicious 20% discount on designer sunglasses

Everyday Eyewear

Based in London, England, ToyShades® is a design-led eyewear brand creating exciting sunglasses aimed at both men & women. Originally founded in 2013 and re-launched in 2018, we create both classic vintage eyewear styles and contemporary designs. ToyShades® are innovative, dynamically designed and reflect our team’s dedication to producing reassuringly affordable eyewear.


Our collection of sunglasses offer high quality products - without the heavy price-tag. The ToyShades® team have taken on board all the technological advancements harvested over the last twenty years. We combine these cutting-edge advancements with a ground-breaking approach to product design. For 2018, we have launched our trademarked PENTOPTIC® lenses. Our PENTOPTIC® lenses provide ultimate protection for your eyes. All our lenses are UV400 (intercepting 99 to 100 per cent of UVA and UVB light) and conform to the highest international standards. All our lenses are UV400 (intercepting 99 to 100 per cent of UVA and UVB light).


Today, frames are made from varied materials, using tried and true methods as well as newer, faster and more economical techniques. So what’s unique about ToyShades frames?


Throughout the design process we were thinking of YOU. We have updated shapes that have individual histories and created contemporary designs, combining this ingeniously crafted new range with our own trademarked PENTOPTIC® lenses. Quality is in our DNA.


The majority of our frames are made with lightweight, injection-moulded plastic - comfortable for wearing all-day without leaving nose bridge marks. Using injection moulded plastic rather than acetate has a number of benefits. The frames are more environmentally friendly due to less waste at the production stages and far more precise in their revolutionary design. ToyShades® frames are crafted on one of the finest production lines. Each frame is then hand-finished in the UK before being inspected by the ToyShades® team and shipped directly to your doorstep.


Our trademarked PENTOPTIC® lenses are rigorously tested to the highest standards. ToyShades’ PENTOPTIC® lenses are UV400, which means they filter out 99 - 100% of UVA and UVB light. Our entire range of sunglasses are fitted with our very own polarized lenses which are made of five layers of high quality polycarbonate to offer your eyes multilayer protection. You can rest assured that all our lenses meet or exceed the world’s toughest safety standards and offer your eyes the highest protection from harmful rays.


The natural tendency to squint in bright conditions can lead to tension, eyestrain, and headaches. Our lenses also increase vision clarity by reducing the intense reflected rays that can obstruct your vision when driving, skiing, or hitting the beach.


Wearing sunglasses causes your pupils to dilate reflexively in order to let more light into your eyes. If your sunglasses don’t provide 100% UVA and UVB protection, you risk exposure to increased levels of the damaging rays that can cause macular degeneration, cataracts, and vision loss. ToyShades’ trademarked PENTOPTIC® lenses offer complete and permanent UV protection to keep your eyes safe and healthy.”

BAPN members will find their discount code in the members only area.


Telephone: 01332 239388



Registered Office: Suite 1, 39 Ludgate Hill, London, EC4M 7JN

Company No. 11927816 

BAPN, proud sponsors of the
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