To all fellow Diva's
When I started Darling Diva Luxury Candles, it was for quite selfish reasons really. I was suffering with M.E. (which I still have but I manage it now) and I wanted to make nice candles that didn't cost the earth. I wanted them to look and smell luxurious but not so expensive that I was afraid to light them.
Crucial to me was the need to ensure there were no nasty chemicals in what I was producing as my own research highlighted that this could be the reason for mine and many other people's illnesses and allergies. So I chose 100 percent natural, sustainable soy for my wax, natural cotton and paper wicks, or wood wicks and used either high quality essential oils or fragrance oils produced with no parabens or toxins. Equally important to me was the eco and ethical aspects to my business. So I made a pledge to make my candles refillable. Therefore there is no waste. The boxes they come in are so beautiful that you can use them to sort out your dressing table drawers for anything from hair bands to make up brushes. I also encourage my customers to reuse the candle glasses if they are not refilling as they make beautiful cotton wool holders or cotton buds for the bathroom.
I make sure my products are sourced from U.K suppliers where possible and when purchasing overseas that it is fair trade and sustainable. As a vegetarian it had to be cruelty free also. Other than my goats milk products everything is vegan also. Since I started with the candles and my product range has grown it has done so very organically with requests from my friends and customers and also selfishly again derived from what I really like!
I had no idea how I was going to sell my candles, I just knew it was a massive passion and I had to do it! So I booked a party and invited all my friends. I spent a ton of money and immersed myself in making candles! The rest as they say is history! Fast forward one year and I have expanded to diffusers, wax melts, perfumes, skin care and my house is bursting at the seams with boxes! I have customers knocking on my door daily and I attend many events as well as hosting events in my own home. I bore everyone talking about all things candles and I am forever planning what's next!
In my previous life before I became ill I was an Area Manager for a bank specialising in Wealth Management! I worked flat out, was a wife, a mum to a little boy and had three big dogs that also took some looking after!
What I have learned is that if we don't look after ourselves, and give the same amount of love and care that we give to those around us we might crumble! With all the stresses of daily life it is very easy to forget to do the little things in life that bring us joy! For me, absolutely wiped out, some days even unable to clean my teeth, my small bit of joy might have been lighting a gorgeous candle, taking a bath or meditating. After seven years of being ill, touch wood, by eating well, pacing myself and cutting out chemicals where possible I am back on my feet. Granted I am a different person. My immune system is still very weak and if I get ill I am ill for weeks not days. I almost see it as a message for all to take care of ourselves. No one is going to take over all your daily tasks and send you off for a two day spa! (Unless you are very lucky!!). What I want to share with everyone is that you have the power to change your perspective on your day in half an hour or less. Be it a nice bath, a shower and body scrub, a face mask. Lighting a nice candle and reading a book or meditating. You can feel a whole lot better by making that time for yourself. I like to think I have spent my first year, not just selling candles, but spreading the word and showing people how to take care of themselves. (I'm almost evangelical about it, can you tell?). I invite people in to my home and run free pampering sessions most weeks giving three hours of treatments, including freshly made smoothies and a home made face mask. I like to think as my little business grows the joy is also spreading.
So when BAPN asked me if I would like to offer a discount to it's members I was thrilled and honoured to be asked. My sister was a nanny in London and I know what long hours you all work and how many extra "can you just...?" you will get in one day! What better place to help spread the joy and to encourage others to take care of themselves and set aside a tiny piece of their day to look after themselves.
As a special treat, I am offering 25 per cent off my online purchases to all members. I am also hoping to attend one of your events so I can meet some of you in person and let you see and smell all my wonderful goodies! In the meantime if you wanted to browse my shop, please see: www.darlingdivacandles.co.uk and use the BAPN Code available from the members only page of the BAPN website at the checkout to get your special discount. If you are in the Midlands You can also call me on 07407 104679 if you wanted to talk about attending one of my events or Spa parties.
Darling Diva Luxury Candles